NJEDA Webinar: Expanded Grant Program

Join us as a representative from the New Jersey Economic Development Authority reviews the $50 million expansion of its Small Business Emergency Assistance Grant Program. During Phase 2 of the Grant Program, $5 million will be used to fund businesses that were waitlisted during Phase 1, and $45 million in CARES Act funding will be used to provide grants up to $10,000 to a significantly broader range of businesses than were previously eligible. The expanded program relaxes eligibility criteria to include a broader variety of businesses as well as home-based businesses and sole proprietorships.

Understanding Programs and Eligibility for NJEDA’s $50 Million in New Funding

For a FREE LIVE WEBINAR to learn about available funding through New Jersey Economic Development Authority (NJEDA), which recently received $50 Million in new funding for small businesses in the Garden State. Invited Community Leaders Include: Anthony Carabelli,Jr., Director, Mercer County Office of Economic Development Lilian Mauro, Regional Director, NJ Small Business Development Center (NJSBDC) Christina Fuentes, NJEDA Director of Small Business Services New Jersey Economic Development Authority (NJEDA)recently announced $50 million in new funding and broader eligibility criteria for the Small Business Emergency Assistance Grant Program. Under the newly-expanded program, which will provide grants up to $10,000 for COVID-impacted businesses, a wider variety of businesses will now be eligible, including home-based businesses and sole proprietorships. The program will also feature a special focus on businesses in Opportunity Zone-eligible census tracts. Christina Fuentes, NJEDA Director of Small Business Services will provide a detailed explanation of the changes, as well as an example of what the application will look like. This will ensure that applicants are aware of the eligibility requirements and information needed to complete the application prior to it going live. Sponsored by the Mercer County Office of Economic Development, the United States Small Business Administration, and the New Jersey Small Business Development Center at The College of New Jersey. Co-Sponsor(s): Sponsored by the Mercer County Office of Economic Development, the United States Small Business Administration, and the New Jersey Small Business Development Center at The College of New Jersey

Marketing Research Tools for Small Business

In this workshop, you’ll gain a practical understanding of marketing research techniques and tools.  You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively. Discover how to  put ReferenceUSA and DemographicsNOW to work for you Learn how business librarians can help you with your specific research needs Leave with tangible market research skills you can put into practice immediately Free webinar but pre-registration is required* *Access link will be sent two days before the event* More information at (609) 771-2947 or email us at info@sbdcnj.com. Presented in partnership with the UCEDC and sponsored by the Mercer County Economic Development Office, the United States Small Business Administration, and the New Jersey Small Business Development Center at The College of New Jersey.