Creating an achievable action plan

Now that we’ve learned about staying true to our purpose but revisiting our “what” and “how”, and what business might look like in a post-coronavirus world, let’s work on learning to create an achievable action plan. If everything is a priority nothing is! What will you learn? Aligning the 3Ps of successful businesses: Purpose, People, Process Principles of Process and Project Management Time Management Matrix Speaker(s): Akanksha Patheja - Founder & CEO Co-Sponsor(s): E2G Hospitality

Digital Community Conversations with Avanzar: Self Care

  Avanzar and Trenton Free Public Library are providing a Digital Community Conversation focusing on mental health and self care skills to practice while coping with the traumatic experience of racial injustice. We will cover practices to maintain mental and physical wellbeing, after which participants can engage in conversation with facilitators through comments. This program will be hosted on the Avanzar Facebook page and Trenton Free Public Library Facebook page. All are welcome to participate.


 HOW TO USE CENSUS TOOLS FOR BUSINESS with Andrew Hait, Economist & Survey Statistician at the U.S. Census Bureau A free weekly webinar series hosted every Monday by NJSBDC at NJCU Business Consultants. We have an open discussion on a wide range of topics related to small business, entrepreneurship, and more with special guests. Each week is a new focus. Make sure to stay tuned!

Google Ads for Beginners

Having a hard time getting found in the Google search results? Learn how to get ahead of your competitors with some quick, actionable tips to set up a simple search advertising campaign and begin generating leads for your business using Google Ads. Take back some control by working on your digital marketing. This is for beginners only with NO prior experience with Google Ads/Adwords. We’ll go through basic steps to create a simple text ad campaign. NOTE: We will NOT discuss Remarketing, YouTube ads, Display ads, Shopping ads, audiences, or other advanced tactics so we don’t overwhelm the participants.

Herramientas de Mercadeo para su Negocio

Este webinar sirve para obtener una comprensión práctica de las técnicas y herramientas de investigación de mercado. Aprenderá cómo desarrollar una estrategia de marketing utilizando recursos gratuitos para acceder a la demografía de los clientes, los hábitos de gasto y las posibles tendencias en su industria. Habrá un énfasis particular en cómo dirigirse a sus mejores clientes potenciales y minimizar los gastos de exposición, ayudándole a entregar sus productos y servicios de manera rentable.  • Descubra cómo hacer que ReferenceUSA y DemographicsNOW trabajen para usted  • Aprenda cómo los bibliotecarios de negocios pueden ayudarlo con sus necesidades específicas de investigación  • Salga con habilidades tangibles de investigación de mercado que puede poner en práctica de inmediato Seminario Gratuito pero registración previa es necesaria* *Link de acceso sera enviado dos dias antes el evento Informes al (609) 771-2096 o Presentado en asociación con el UCEDC y patrocinado por la Oficina de Desarrollo Económico del Condado de Mercer, la Administración de Pequeños Negocios de los Estados Unidos y el Centro de Desarrollo de Pequeños Negocios de la Universidad de Nueva Jersey.


This will be held using the Zoom Meeting tool, and access information will be provided in your registration confirmation. If you need assistance, please email us at Sponsored by the Mercer County Office of Economic Development, the United States Small Business Administration, and the New Jersey Small Business Development Centers

Summer Reading 2020 Kick Off Event

Summer Reading is almost here! Join us on Zoom for our Virtual Kickoff Event with Magician Ari Felber! To join in on the fun, click on the invitation below. The show will start promptly at 1:30 PM. Join Zoom Meeting Meeting ID: 882 8014 0012 One tap mobile +16465588656,,88280140012# US (New York) +13017158592,,88280140012# US (Germantown) Dial by your location +1 646 558 8656 US (New York) +1 301 715 8592 US (Germantown) +1 312 626 6799 US (Chicago) +1 669 900 9128 US (San Jose) +1 253 215 8782 US (Tacoma) +1 346 248 7799 US (Houston) Meeting ID: 882 8014 0012 Find your local number:  

Attract Your Perfect Customer with Content Marketing

"Content Marketing" simply means talking about your expertise and your products and services in a way that attracts your ideal customer to take the next step in working with you. Stay top of mind with potential and past customers, and "speak their language: to entice them to choose you and your company above the competition. If you're a business owner, you'll want to learn how great content marketing can be an effective lead generator and entice prospects to become customers. If you're a career professional, content marketing can showcase your expertise, personal brand, professional experience and core values. What are the Keys to Great Content? Where do you publish your content? I'll reveal how "keeping it real" will reel 'em in. You don't have to be a Pulitzer Prize winner to provide valuable communications, bu you do have to be consistent. You'll be creating great messaging easily once you understand how people search, how to plan out your content in advance, where to publish, and how to make it happen consistently. Speaker(s): Susana Fonticoba

Early Childhood Development & Literacy Informational Webinar

Presented by the Central Jersey Family Health Consortium and The Trenton Free Public Library For parents and caregivers of children ages birth to 5. Learn to identify common childhood development milestones - what to look out for and when to be concerned. Discover easy activities to do with your child to develop early literacy skills. To access the webinar, click on the Zoom meeting invitation below: Topic: Early Childhood Development & Literacy Time: Jun 16, 2020 06:00 PM Eastern Time (US and Canada) Join Zoom Meeting Meeting ID: 894 8089 9429 One tap mobile +16465588656,,89480899429# US (New York) +13017158592,,89480899429# US (Germantown) Dial by your location +1 646 558 8656 US (New York) +1 301 715 8592 US (Germantown) +1 312 626 6799 US (Chicago) +1 669 900 9128 US (San Jose) +1 253 215 8782 US (Tacoma) +1 346 248 7799 US (Houston) Meeting ID: 894 8089 9429 Find your local number:


In light of recent developments with the Coronavirus, social distancing and self-quarantine, the majority of us have needed to drastically change how our business operates on a daily basis. With this change, we also need to adjust how we market ourselves online. This presentation will focus on your communication and content strategies and tactics that will keep you visible appropriately to your customers and clients.

How to Use Email Marketing to Your Advantage

Does email marketing truly work? Or is it all noise and spam? Professional email marketing has proven to be the most targeted, trackable, and efficient tool for building and maintaining relationships in all types of businesses and organizations. The beauty of email marketing, done right, is that it empowers you to: attract past customers, engage current customers, and entice prospective customers. The world of entrepreneurial marketing is confusing. Because of the high volume of communications on the internet, in all its various channels, it's challenging for a prospective client to choose YOU without first achieving a high trust factor. Providing consistent and valuable content in your field, delivered in a friendly and personable voice, and gaining a reputation of being a knowledgeable sharer is the answer to building that trust. And the best place for that to happen is where they check in every day - their inbox. Let's learn how to master simple email marketing tactics with a comprehensive look at winning strategies that lead to increased profits, engagement, and customer retention. Speaker(s): Susana Fonticoba

Email Markting for Beginners WEBINAR

Email Marketing for Beginners Frustrated with social media? Not sure you want to spend money on online advertising? What if I told you that you could build long lasting relationships that convert into customers, become evangelists on your behalf, or refer others to you? Now is the time for you to begin email marketing for your business. It’s challenging to catch a prospect’s attention in social media. But if you can deliver a quality, relevant message to their email inbox, you have a good chance of building a long lasting relationship. Attend this webinar to learn step-by-step how to create your first email campaign using the free version of MailChimp. NOTE: This is for beginners only with NO prior experience with email marketing or MailChimp. We will NOT discuss other email marketing platforms, list buying, audience segmentation, or other advanced tactics so we don’t overwhelm the participants. CRN 60268 Instructor: Roland Reinhart, Reinhart Marketing