Maximize Your Expo/Trade Show Investment WEBINAR

Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow-up results. Registration is required. Instructor: Vicki Lynne Morgan, Russmor Mentoring Group Fee: No Cost Register Online

Understanding Programs and Eligibility for NJEDA’s $50 Million in New Funding

For a FREE LIVE WEBINAR to learn about available funding through New Jersey Economic Development Authority (NJEDA), which recently received $50 Million in new funding for small businesses in the Garden State. Invited Community Leaders Include: Anthony Carabelli,Jr., Director, Mercer County Office of Economic Development Lilian Mauro, Regional Director, NJ Small Business Development Center (NJSBDC) Christina Fuentes, NJEDA Director of Small Business Services New Jersey Economic Development Authority (NJEDA)recently announced $50 million in new funding and broader eligibility criteria for the Small Business Emergency Assistance Grant Program. Under the newly-expanded program, which will provide grants up to $10,000 for COVID-impacted businesses, a wider variety of businesses will now be eligible, including home-based businesses and sole proprietorships. The program will also feature a special focus on businesses in Opportunity Zone-eligible census tracts. Christina Fuentes, NJEDA Director of Small Business Services will provide a detailed explanation of the changes, as well as an example of what the application will look like. This will ensure that applicants are aware of the eligibility requirements and information needed to complete the application prior to it going live. Sponsored by the Mercer County Office of Economic Development, the United States Small Business Administration, and the New Jersey Small Business Development Center at The College of New Jersey. Co-Sponsor(s): Sponsored by the Mercer County Office of Economic Development, the United States Small Business Administration, and the New Jersey Small Business Development Center at The College of New Jersey

NJEDA Webinar: Expanded Grant Program

Join us as a representative from the New Jersey Economic Development Authority reviews the $50 million expansion of its Small Business Emergency Assistance Grant Program. During Phase 2 of the Grant Program, $5 million will be used to fund businesses that were waitlisted during Phase 1, and $45 million in CARES Act funding will be used to provide grants up to $10,000 to a significantly broader range of businesses than were previously eligible. The expanded program relaxes eligibility criteria to include a broader variety of businesses as well as home-based businesses and sole proprietorships.

Marketing Research Tools for Small Business

In this workshop, you’ll gain a practical understanding of marketing research techniques and tools.  You’ll learn how to develop a marketing strategy by utilizing free resources to access customer demographics, spending habits, and possible trends in your industry. There will be particular emphasis on how to target your best potential customers and minimize wasted exposure, helping you deliver your products and services cost effectively. Discover how to  put ReferenceUSA and DemographicsNOW to work for you Learn how business librarians can help you with your specific research needs Leave with tangible market research skills you can put into practice immediately Free webinar but pre-registration is required* *Access link will be sent two days before the event* More information at (609) 771-2947 or email us at Presented in partnership with the UCEDC and sponsored by the Mercer County Economic Development Office, the United States Small Business Administration, and the New Jersey Small Business Development Center at The College of New Jersey.

Creating an achievable action plan

Now that we’ve learned about staying true to our purpose but revisiting our “what” and “how”, and what business might look like in a post-coronavirus world, let’s work on learning to create an achievable action plan. If everything is a priority nothing is! What will you learn? Aligning the 3Ps of successful businesses: Purpose, People, Process Principles of Process and Project Management Time Management Matrix Speaker(s): Akanksha Patheja - Founder & CEO Co-Sponsor(s): E2G Hospitality

Digital Community Conversations with Avanzar: Self Care

  Avanzar and Trenton Free Public Library are providing a Digital Community Conversation focusing on mental health and self care skills to practice while coping with the traumatic experience of racial injustice. We will cover practices to maintain mental and physical wellbeing, after which participants can engage in conversation with facilitators through comments. This program will be hosted on the Avanzar Facebook page and Trenton Free Public Library Facebook page. All are welcome to participate.


 HOW TO USE CENSUS TOOLS FOR BUSINESS with Andrew Hait, Economist & Survey Statistician at the U.S. Census Bureau A free weekly webinar series hosted every Monday by NJSBDC at NJCU Business Consultants. We have an open discussion on a wide range of topics related to small business, entrepreneurship, and more with special guests. Each week is a new focus. Make sure to stay tuned!

Google Ads for Beginners

Having a hard time getting found in the Google search results? Learn how to get ahead of your competitors with some quick, actionable tips to set up a simple search advertising campaign and begin generating leads for your business using Google Ads. Take back some control by working on your digital marketing. This is for beginners only with NO prior experience with Google Ads/Adwords. We’ll go through basic steps to create a simple text ad campaign. NOTE: We will NOT discuss Remarketing, YouTube ads, Display ads, Shopping ads, audiences, or other advanced tactics so we don’t overwhelm the participants.

Herramientas de Mercadeo para su Negocio

Este webinar sirve para obtener una comprensión práctica de las técnicas y herramientas de investigación de mercado. Aprenderá cómo desarrollar una estrategia de marketing utilizando recursos gratuitos para acceder a la demografía de los clientes, los hábitos de gasto y las posibles tendencias en su industria. Habrá un énfasis particular en cómo dirigirse a sus mejores clientes potenciales y minimizar los gastos de exposición, ayudándole a entregar sus productos y servicios de manera rentable.  • Descubra cómo hacer que ReferenceUSA y DemographicsNOW trabajen para usted  • Aprenda cómo los bibliotecarios de negocios pueden ayudarlo con sus necesidades específicas de investigación  • Salga con habilidades tangibles de investigación de mercado que puede poner en práctica de inmediato Seminario Gratuito pero registración previa es necesaria* *Link de acceso sera enviado dos dias antes el evento Informes al (609) 771-2096 o Presentado en asociación con el UCEDC y patrocinado por la Oficina de Desarrollo Económico del Condado de Mercer, la Administración de Pequeños Negocios de los Estados Unidos y el Centro de Desarrollo de Pequeños Negocios de la Universidad de Nueva Jersey.


This will be held using the Zoom Meeting tool, and access information will be provided in your registration confirmation. If you need assistance, please email us at Sponsored by the Mercer County Office of Economic Development, the United States Small Business Administration, and the New Jersey Small Business Development Centers

Summer Reading 2020 Kick Off Event

Summer Reading is almost here! Join us on Zoom for our Virtual Kickoff Event with Magician Ari Felber! To join in on the fun, click on the invitation below. The show will start promptly at 1:30 PM. Join Zoom Meeting Meeting ID: 882 8014 0012 One tap mobile +16465588656,,88280140012# US (New York) +13017158592,,88280140012# US (Germantown) Dial by your location +1 646 558 8656 US (New York) +1 301 715 8592 US (Germantown) +1 312 626 6799 US (Chicago) +1 669 900 9128 US (San Jose) +1 253 215 8782 US (Tacoma) +1 346 248 7799 US (Houston) Meeting ID: 882 8014 0012 Find your local number:  

Attract Your Perfect Customer with Content Marketing

"Content Marketing" simply means talking about your expertise and your products and services in a way that attracts your ideal customer to take the next step in working with you. Stay top of mind with potential and past customers, and "speak their language: to entice them to choose you and your company above the competition. If you're a business owner, you'll want to learn how great content marketing can be an effective lead generator and entice prospects to become customers. If you're a career professional, content marketing can showcase your expertise, personal brand, professional experience and core values. What are the Keys to Great Content? Where do you publish your content? I'll reveal how "keeping it real" will reel 'em in. You don't have to be a Pulitzer Prize winner to provide valuable communications, bu you do have to be consistent. You'll be creating great messaging easily once you understand how people search, how to plan out your content in advance, where to publish, and how to make it happen consistently. Speaker(s): Susana Fonticoba